'Uttaran', a story of an underprivileged girl, is the latest addition in the list of soap operas' of Color channel. The serial represents a real scenario of our society. But the concept of Uttaran is not restricted to the four walls of home. Its reach is universal. Even in a professional field this concept is very much prevalent. In the field of information technlogy, giant players are using it as a medium to earn 'Good Will' or to plaster the cuts in their reputation. Yes, I am talking about Corporate Social Responsibility.
In the name of society welfare, major IT companies offer their used Personal Computers to underprivileged. The motto behind this is to eradicate illiteracy and make society technology empathized. But is it really true??? or just a propaganda to polish image and win the trust of innocent people.....
Instead of giving used computers (Uttaran) in bulk, if these 'society conscientious' companies provide fresh computers, though in a very small number, then it will help in saving time and reducing maintenance cost which doubles the actual cost.
1 comment:
Hi Di...very well written and very deep thought on this concept 'Uttaran'. I really appreciate the way you have linked this concept to IT companies. Its really true that in the name of CSR, these companies are not only exploiting their own image unconsciously, by distributing their 'garbage' but are also trying to fool the media too..but somebody should tell them thatwe are very smart...:)
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